Allison's
backGround

Allison is a multi-industry entrepreneur and strategic leader known for her ability to build, guide, and transform purpose-driven businesses and communities.

Her work centers on supporting founders and leaders at pivotal moments of growth, designing and facilitating powerful interventions that unlock clarity, strengthen leadership, and create lasting impact. She has worked with countless social impact entrepreneurs, bringing both strategic expertise and deep mindset awareness to those on the front lines of solving complex global challenges.

As a mindset expert, Allison integrates practical business strategy with a nuanced understanding of human behavior, helping leaders expand how they think, lead, and navigate uncertainty. Her approach is both grounded and intuitive—bridging execution with insight in a way that drives meaningful and sustainable results.

Today, she works with high-growth global entrepreneurs through the Nasdaq Entrepreneurial Center, guiding them to scale with purpose, resilience, and alignment in an ever-evolving landscape.

Her work is rooted in a belief that business is a powerful vehicle for expression, impact, and community building. She is especially passionate about helping leaders create experiences, cultures, and brands that are both deeply authentic and highly effective.

Allison is also the creator of 11Locust, a lifestyle brand devoted to the rituals of home and intentional living.

She has been featured in Marin Independent Journal, Marin Magazine, and Self Magazine.

Empowerment

Own Words

I come from a long line of empowered females. My grandmother was one of the original Ninety-Niners—the first women pilots with Amelia Earhart.  

My father was a larger-than-life visionary and a self-made man. He started grooming me from an early age by saying, “you will run my company some day.” He is no longer living and his company has since sold, but he instilled in me the idea that I would and could, as a woman, be the architect of my own dream. This was a beautiful gift of empowerment that endures to this day and has given me a “can do” lens on the world.   

in her

Wellness

I created a state of the art, spa/self-care program at California Pacific Medical Center for the Institute for Health & Healing, a world-wide leader in Integrative Medicine. 

I was a partner/owner of a multi-unit yoga business in the 2000’s that laid the foundation for the dominant “yoga lifestyle” trend we have in full bloom today. 

Retail

Growing up, my favorite childhood pastime was playing store. Ringing my pretend cash register or a simple calculator gave me so much satisfaction—it still does!  

The foundation of my business training was over a five-year period in the 90’s at Levi Strauss & Co. I worked in all areas of merchandising, from Women’s to Kids and from Tops to Bottoms. I learned all aspects of bringing a product to market, from samples to production, from sell-in to sell–through.

Hospitality

I worked for the iconic Post Ranch Inn, in Big Sur, during the emergence of the Spa trend in the 90’s. They were a hotel that revolutionized the guest experience and continue to be at the top of every “best hotels in the world” list, to this day. 

Culture

I was raised in Marin County, CA. I started traveling and living abroad at a very young age. I lived in Europe and Asia during my formative years, which gave me a deep appreciation for culture and our growing global community.

Growth & Healing

I began reading self-development books at the age of thirteen, including the influential The Power of Myth by Joseph Campbell. 

I have always been on the hot pursuit of life’s meaning and have worked with wise mentors to create my best life. I have a passion for sharing the pearls of wisdom I have received along the road of life.

Beauty

Beauty has always been my medicine, the beauty created by masters, dignitaries, strangers, vagabonds, and even the beauty that I create. I love it all.

Nature

I fell in love with Nature during a childhood spent in gardens, orchards, mountains, and deserts. Flowers, trees, and the bounty of the Earth have always been a comfort to me.  

I studied the “tree huggers” in India in my early 20’s. They were more formally called the Chipko movement, a post Ghandian, non-violent movement. Women in the Chipko movement would literally hug the trees as an act of peaceful protest and to protect them from logging companies. 

Terrain of My Heart

get in touch

& the pulse of my life

What about you?

If you are nowhere else duplicated on the planet, then I am here to make damn sure you are bringing yourself fully to the table and garnering your best creativity and resources to meet this important moment in your life and business. 

I want to remind you that your back is never against the wall, that you always have way more options than fear will let you believe and every day is a test. Are we going to believe the self-limiting voices and settle? Or are we going to break down those false barriers and really go for what has heart and meaning for us?

this is the

Purpose

my